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HBCU Alumni Spotlight: Amina Hammond Makes Strides with Innovative Brand, HBCU Leggings!
Amina Hammond, a proud 2006 graduate of Howard University's Chadwick A. Boseman College of Fine Arts, is taking the apparel world by storm with her innovative brand, HBCU Leggings.
Inspiration Strikes: A Legacy of Excellence
Amina credits the historic 2020 election of fellow Howard graduate, Vice President Kamala Harris, as a major inspiration. This powerful moment ignited a passion to celebrate HBCU pride and create a brand that empowers students and alumni across the nation.
HBCU Pride Takes Center Stage
Since its establishment, HBCU Leggings has expanded beyond leggings, offering a range of apparel and accessories that showcase HBCU spirit. From stylish hoodies and tees to cozy blankets, the brand provides a way for HBCU communities to wear their pride with confidence.
Success Story: From Local Love to National Recognition
Amina's dedication and vision have paid off in a big way. In 2021, she secured a licensing deal with Howard University, resulting in a phenomenal outcome: over $75,000 in sales within just two weeks! Amina further demonstrated her commitment to her alma mater by donating a generous $17,000 back to the university.
This initial success wasn't a fluke. Amina continued to build her brand, securing licensing agreements with a total of ten prestigious HBCUs. Additionally, HBCU Leggings has landed distribution deals with two major retailers and secured a presence in 13 HBCU campus bookstores.
Beyond Apparel: Empowering the Next Generation
Amina's vision extends beyond creating stylish apparel. Looking towards the future, she has launched an internship program specifically for HBCU students, offering valuable experience and fostering the next generation of entrepreneurs.
Building Partnerships and Expanding Reach
HBCU Leggings recently secured its first major sponsorship with Tom Joyner Fantastic Voyage and Maria More, co-host on the Rickey Smiley Morning Show. This partnership demonstrates the brand's growing influence and reach within the HBCU community.
Amina Hammond's story is an inspiration to all. Her dedication to her community, combined with her entrepreneurial spirit, has paved the way for a successful brand that celebrates HBCU excellence.
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